How to Use Google Analytics 4 with the Booking Engine

From hoteliga
Revision as of 15:00, 6 July 2023 by Ataa (talk | contribs) (Created page with "== Introduction == Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. It is the most widely used web analytics service on t...")
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)
Jump to: navigation, search

Introduction

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. It is the most widely used web analytics service on the internet.

Google Analytics is used to track the website activity of the users, such as session duration, pages per session, bounce rate etc. along with the information on the source of the traffic. It can be integrated with Google AdWords, with which users can review online campaigns by tracking landing page quality and conversions (goals).

More information on Google Analytics can be found at Wikipedia's page

See the introductory video here:

The full list of videos the official Google Analytics YouTube channel can be found here.

The hoteliga Booking Engine and Google Analytics

The hoteliga Booking Engine supports integration with Google Analytics. In this way, you can have your property's website traffic monitored and analyzed along with the special web page of the hoteliga Booking Engine, which usually is in the form: 

https://book.hoteliga.com/yourdomain

In the instructions below it is explained how to create a new property for your booking engine using the same account so you can have in parallel two different views of statistics in Google Analytics, one for your property's website and one for the hoteliga Booking Engine.

Retrieved from "http://help.hoteliga.com/en/index.php?title=How_to_Use_Google_Analytics_4_with_the_Booking_Engine&oldid=2960"